the boisphere essays

the boisphere essays The biosphere is part of the earth in which life exists. It is 20 km thick from the bottom of the ocean to the lower atmosphere. It consists of three layers: the lithosphere, which is the land on the surface of the earth; the hydrosphere, which comprises of the water on the earth as well as water vapor in the air; and the atmosphere, which is made up of the air that surrounds the earth. The living organisms in the biosphere interact and affect each other in many ways. This is called a biotic factor. Similarly, there are nons of abiotic factors are air, temperature, water, soil, light, and minerals. In a biosphere, organisms live in special groupings. For instance, a population consists of all individuals of a species living in a general area. A community is a population located in a certain area living among different species. An ecosystem is yet a larger conglomeration of a population, a community, and abiotic factors. Ecosystems can be aquatic or terrestrial. The earth's aquatic ecosystem makes up about 75% of the earth's surface. This aquatic environment is divided into marine and freshwater environments. The earth's terrestrial ecosystem is mainly made up of forests and deserts, which make up for 25% of the earth's surface. The role or function of an organism in a community is that organism's niche. An organism's niche is an area picked by that organism based on physical factors such as temperature, light, oxygen and carbon dioxide content and biological factors such as food, competition for resources and predators. This niche provides the organism a place to live in. A habitat remains consistent with an organism's niche as well as provides the organism with a place to reproduce. In this case, organisms may have the same habitat, but different niches. ...

A Guide to Using Important Japanese Gestures Properly

A Guide to Using Important Japanese Gestures Properly While language is a major way of communicating between cultures, a lot of information is packed in-between the lines. In every culture, there are subtleties to pay attention to in order to abide by social customs and rules of politeness. Here is a breakdown on important gestures in Japanese culture, from the right way to sit on a tatami mat to how to point at yourself.   The Proper Way to Sit on Tatami The Japanese have traditionally sat on tatami (a padded straw mat) at their homes. However, many homes today are completely Western in style and dont have Japanese style rooms with tatami. Many young Japanese are no longer able to sit properly on a tatami. The proper way of sitting on tatami is called seiza. Seiza requires that one bends the knees 180 degrees, tuck your calves under your thighs and sit on your heels. This can be a difficult posture to maintain if you are not used to it. This sitting posture requires practice, preferably from an early age. It is considered polite to sit seiza-style on formal occasions. Another more relaxed way of sitting on tatami is cross-legged (agura). Starting with legs out straight and folding them in like triangles. This posture is usually for men. Women would usually go from the formal to an informal sitting posture by shifting their feet just off to the side (iyokozuwari). Though most Japanese do not concern themselves with it, it is proper to walk without stepping in the edge of the tatami. The Right Way to Beckon in Japan The Japanese beckon with a waving motion with the palm down and the hand flapping up and down at the wrist. Westerners may confuse this with a wave and not realize they are being beckoned. Although this gesture (temaneki) is used by both men and women and all age groups, it is considered rude to beckon a superior this way. Maneki-neko is a cat ornament that sits and has its front paw raised as if it is calling for someone. It is believed to bring good luck and displayed in restaurants or other business in which customer turnover is important. How to Indicate Yourself (Who, Me?) The Japanese point to their noses with a forefinger to indicate themselves. This gesture is also done when wordlessly asking, who, me? Banzai Banzai literally means ten thousand years (of life). It is shouted during happy occasions while raising both arms. People shout banzai to express their happiness, to celebrate a victory, to hope for longevity and so on. It is commonly done together with a large group of people. Some non-Japanese confuse banzai with a war cry. It is probably because the Japanese soldiers shouted Tennouheika Banzai when they were dying during World War II. In this context, they meant Long live the Emperor or Salute the Emperor.

Psychological criticism used towards the story The Strange Case of Dr Term Paper

Psychological criticism used towards the story The Strange Case of Dr. Jeckyl and Mr. Hyde - Term Paper Example In her book Routledge Critical Thinkers: Sigmund Freud, Pamela Thurschwell dwells more deeply on the conception of the human psyche, that is, Freud’s iceberg metaphor. She explains the struggle between the Id, Ego and Superego in the following manner: a. Id: Basic needs - it is all about me. Not reality based. b. Ego: Reality based or alters reality to justify his actions. c. Superego: Social programming - what is acceptable for the character - morality and conscience. (81-83) This particular piece of fiction by Stevenson is most commonly associated with the rare mental condition often referred to as â€Å"split personality† disorder, where there exist two distinct personalities within the same person. This notion is also connected to the so called â€Å"doppelganger† motif, which represents a tangible double of a living person that typically represents evil, a notion which predates Freud’s concept of the repressed, unconscious alter ego. The doppelganger represents the narrator’s attempt to project an inner evil into the outside world, which is exactly the case with Jekyll. This idea has been widely used in literature, ranging from authors and works like Oscar Wilde’s The Picture of Dorian Gray, Edgar Allan Poe’s â€Å"William Wilson,† Fyodor Dostoyevsky’s â€Å"The Double† and many others, whose protagonists find their identical nemesis in a psychological self-splitting process. This notion centers on the conception of humanity as dual in nature, even though the readers become fully aware of this in the last chapter, when the true story of Jekyll and Hyde emerges before them. Until the very end of the novella, these two characters seem nothing alike, and one can by no means make the connection between the well liked, respectable doctor Jekyll and the indescribably hideous and disfigured appearance of Hyde: â€Å"He is not easy to describe. There is something wrong with  his appearance; s omething displeasing, something downright detestable. I never saw a man I so disliked, and yet I scarce know why. He must be deformed somewhere; he gives a strong feeling of deformity, although I couldn’t specify the point. He’s an extraordinary-looking man, and yet I really can name nothing out of the way. No, sir; I can make no hand of it; I can’t describe him. And it’s not want of memory; for I declare I can see him this moment.† (Stevenson 12) When Enfield relates to Utterson how he watched Hyde trample a little girl underfoot. Utterson asks his friend to describe Hyde’s appearance, but Enfield, as the quote indicates, proves unable to formulate a clear portrait.  This lack of eloquence does not mean that he did not see him clearly. Quite the contrary, the image of Hyde is branded into his mind as he speaks, yet he fails to articulate Hyde’s ugliness and deformity. This creates the impression of Hyde as being almost intangible, m ysterious, beyond words, just as he is beyond morality and conscience. Viewed as an almost supernatural creation, he is not of this world, and correspondingly, he manages to evade the comprehensive faculties of human beings. He represents the evil

Handshake Essay Example | Topics and Well Written Essays - 500 words

Handshake - Essay Example On the other hand, the American style of doing things is based on the trending behaviors and fashion. In this case, there is no specific way of doing things. Many Americans, especially the young generation, do not observe a specific way of life. The etiquette applicable in a given environment is unique. However, there is nothing that binds them to observing a way of life or a particular culture. In Saudi Arabia, only close male or female counterparts are allowed to shake hands. This implies that it is highly prohibited for a male to shake hands with females, especially when they are not closely related by blood. Handshake among members of the same sex is highly encouraged in many Muslim communities. This is done mostly to prevent cases of sexual immorality and to uphold the prestigious position that unmarried women occupy in the Muslim countries. Similarly, members of the same sex in Saudi Arabia have the freedom to keep shaking hands during a chat to emphasize on a point. It would be considered rude to reject such gestures especially when someone is new in the Arabian society. On the other hand, there is little handshake restriction in America. The basic American handshake is very straightforward and usually used as a greeting between friends, relatives or new acquaintances among others. It is important to note that handshake among young people (both male and female) is usually accompanied by either a kiss or a hug. This, contrary to Saudi Arabia, is considered fashionable and trendy. It will be shocking to find a male and a female American students shaking hands methodically and exchanging a kiss in public without alarming other people in the surrounding. Such actions are highly prohibited in Saudi Arabia. As such, an American student who traces his or her origin from a Muslim country experiences a culture shock in the first sight of greetings among American natives. The approach taken by Americans in greeting is very

Trade Unions in Bangladesh Essay Example for Free

Trade Unions in Bangladesh Essay Trade unions in bangladesh and its impact Presentation Transcript †¢ 1. TRADE UNIONS IN BANGLADESH AND ITS IMPACTSubmitted By:Md. Omar Faruq Chowdhury -045 12601 Submission Date: 28th November 2012 1 †¢ 2. Contentsa. Definitionb. Causes of organizing trade unionsc. Objectivesd. History of Trade Unionse. Limitationsf. Positive impactsg. Negative impacts:h. Present Scenarioi. Suggestionsj. Conclusion 2 †¢ 3. Definition-Trade Union is an organization of workers who have banded together to achieve commongoals such as protecting the integrity of its trade, achieving higher pay, increasing thenumber of employees an employer hires, and better working conditions. -An organized association of workers in a trade, group of trades, or profession, formed toprotect and further their rights and interests.-A group of employees in a particular sector, whose aim is to negotiate with employees overpay, job security, working hours, etc. using the collective power of the members.-The most common purpose of these associations or unions is maintaining or improvingthe conditions of their employment. 3 †¢ 4. Causes of organizing trade unions†¢ Provision of benefits to members: professional training, legal advice and representation for members is still an important benefit of trade union membership.†¢ Industrial action: Trade unions may enforce strikes or resistance to lockouts in furtherance of particular goals.†¢ Political activity: Trade unions may promote legislation favourable to the interests of their members or workers as a whole. To this end they may pursue campaigns, undertake lobbying, or financially support individual candidates or parties.†¢ Conditions of employment and any grievances – are settled through trade unions.†¢ Bargaining rights: Trade unions bargain and ensure the status, rights, wages and demands of workers of the modern world of industry.†¢ Contribution in economical growth: Trade unions are growing rapidly in an economy because of the expansion of business and economical growth. 4 †¢ 5. ObjectivesTrade unions are the only way to manage, compliant, and control the labor force. Lots of objectives arethere to organize trade unions.1. To defend or improve the wages and working conditions of workers and to bring about a change inthe economic order.2. To strengthen their (labor) bargaining power collectively to establish and achieve all their rights.3. To dully protect all other interest of the workers .And from the management’s point of view theobjectives as written:a. To reduce the number  of negotiation.b. To specify work rules, disagreements and grievances to give the better solution to workers claim.c. To establish the efficient communication between the employers and management to enforce the predictable standards.d. To enhance the overall organizational effectiveness workers can also be sometimes inspired to form and organize trade union. In fact, objectives of a trade union are not defined; rather these are changing according to the need of t he economy and overall industry. When these objectives are not settled then the rivals are started. 5 †¢ 6. History of Trade Unions-The British rulers introduced Trade Union Act, 1926. The main purpose of the Act was to provideregistration for trade unions and in certain respects. But the Act did not contain any provisionregarding strikes.-In 1929, the Trade Disputes Act put restrictions on strikes in public utility services and laidprovision for the establishment of tribunals to adjudicate upon the labor disputes.-In 1947, the Industrial Disputes Act placed the conciliation and adjudication machinery for thesettlement of industrial disputes on a permanent footing. 6 †¢ 7. History of Trade UnionsThe Pakistan Period (1947-71)-The East Pakistan Trade Unions Act, 1965 was enacted repealing the Trade Unions Act, 1926.-The Labor Disputes Act, 1965 was enacted.-Industrial Relations Ordinance, 1969 was enacted integrating the above two Acts.Bangladesh Period (1971-onwards)-Government of Bangladesh declared a labor policy in 1972. The right to strike and collectivebargaining in the nationalized industries was prohibited for six months by Presidential order no. 55 inMay 1972.-In 1973, the right to strike and lockout, as granted by IRO, 1969 was withdrawn.-In 1974 Act completely suspended the democratic rights of workers by prohibiting trade unionactivities such as strikes, lock-outs, collective bargaining.-The military regime of 1975 imposed restrictions on the rights of collective bargaining.-The Industrial Relations (Amendment) Ordinance, 1977 liberalized the Rights of Freedom ofAssociation-The Labor Policy of 1980 restored the right to freedom of association to a considerable extent-In 1982 the military regime banned trade union activities, strikes, and right of freedom of association. 7 †¢ 8. History of Trade Unions-Full trade union activities were restored by the democratic government in 1991.-In 2006, an updated, consolidated and unified version of labor laws was enacted.-During the Emergency in 2007 -2008 that lasted for 23 months, trade unions and  collective bargainingwere prohibited and the determination of collective bargaining agent could not be made. -However, full trade union activities were restored by the democratic government in 2009. 8 †¢ 9. LimitationsIn Bangladesh Trade Unions have a lot of unavoidable problems:1. Lack of consciousness: Trade union are not actually completely aware about employees legal rights and duties.2. Lack of Unity: In Bangladesh trade unions are separated for political influence.3. Lack of knowledge: The workers of Bangladesh don’t have enough knowledge about theirrights and duties.4. Political influence: In Bangladesh, trade unions work a part of political parties not as a freeright saving association.5. Division of trade union: Bangladesh is a country where every organization has more tradeunions in name only. The overall productivity got down. 9 †¢ 10. Positive impacts†¢ Trade union plays a major role in creating ideal working conditions.†¢ Trade union always helps management to create better policies for workers. †¢ Trade unions negotiate for the standard wage and benefits with the management.†¢ Trade union helps the management to increases the productivity as well as the profit.†¢ Political influence’s existence makes the trade union not to interfere in management decisions.†¢ Trade union is hugely helping the management to produce more and implementing management tactics. 10 †¢ 11. Negative impacts†¢ Trade Unions are creating a surplus of manpower but not of productivity.†¢ Trade union of Bangladesh bargains more than they understand because of the limitations of their knowledge. If don’t consult then they strike.†¢ Trade Unions have equal power of management then clashes are started.†¢ In companies labors are awarded for good work and threatened for bad work. But if it’s punished then trade union interfere and don’t let to happen the punishment. So it increases crime of the labors.†¢ Trade union leaders always tr y to save their interest first then the labor.†¢ For the power of politics trade union always dishonor the management. 11 †¢ 12. Present ScenarioCategories Total number of Number of unions Number of members unions/federations includedNational federation 32 1264 1,263,66Industrial federation 108 721 640,221Garments federation 15 80 50,14Basic union 5,242 2,069,61 12 †¢ 13. Suggestions†¢ Strengthening bilateral collective bargaining for solving problems quickly and effectively.†¢ Multiplicity of trade union creates the rivals in a union. So it must be reduced.†¢ Political involvement must be reduced.†¢ Organization  must support financially as trade unions support the worker.†¢ Training programs under trade union should be helpful to develop the skills of the workers.†¢ Trade union’s function should be increased and widened throughout the organization.†¢ Union leader must be given importance and encourage the members. †¢ If trust between workers and management increases, productivity increases.†¢ Management must help and guide trade unions to settle industrial clashes and crisis.†¢ Trade unions always should demand reasonable thing to the management. 13 †¢ 14. Conclusion-The industrial relation system is pre-dominantly confrontational in nature rather than cooperative inBangladesh.-Although in recent times the rate of unionization has increased in the RMG sector, trade union affiliationis low in Bangladesh compared to many other developing countries .-The promotion of independent trade unions and collective bargaining can contribute to political andsocial stability and consequently create more favorable climate for foreign investment.-Trade unions have an important role to play in settling disputes between workers and management overwages by way of collective bargaining.-All the developing countries trade unions were influenced politically, but they used politics to create abetter solution.-Bangladesh should also start practicing like Japanese trade union which has a single union for singleenterprise. There is no conflict, no unfair means and no strikes in productivity and the growth of theoverall economy.

Rousseau, Hobbes, and Locke : Interpretations of Human Nature Essay

Through time people have always wondered what it is that makes us who we are. It has been our human nature that has kept us intrigued with ourselves, and our relationships with others. With this curiosity came various interpretations as to our human nature, each changing the way we see the societal world we live in. With each interpretation came a new understanding of people and the relationship they hold with each other. Human nature has been one of the most studied elements of the world we live in. From our nature came the interest of how we as humans interact with each other, through the development of our nature some have served and others had ruled. Three philosophers that have focused their political ideas around human nature have given a deeper meaning to their study of politics through the understanding of human nature. Each one of them had a distinctive interpretation of what human nature was and how it impacted the politics of the specific society that they envisione d. It is hard to say that one of them holds the answers to the true essence of human nature but one can say that each of them has given an interesting and strong piece of the puzzle that has linked human nature to politics. The three philosophers in question are Thomas Hobbes, John Locke, and Jean-Jacques Rousseau. I will be referring to them by their last name for simplicity. Starting with the philosophical views of each man we will see how they differ. It will be clear that each man’s idea comes from a very different perspective on human nature. Thomas Hobbes thoughts on human nature derive from his childhood. According to Jean Hampton who wrote, â€Å"She brought twins to birth, myself and fear at the same time† (282) Hobbes believed that fear... ...fear. Locke’s idea that everyone is born free is good for societies that have no established governments because even in his time there was a government. In biblical times his idea would be right on but the transformation of people’s ideas has lead the changes in natural freedom. No one can control where they are born so they may be born in a not so free state. Finally Rousseau’s idea that man is naturally good but corrupted by institutions is somewhat flawed because everyone makes choices to do or not do so people become corrupt through the choices they make in life. Through all this no one philosopher has the right answer to human nature but when we combine their ideas we get a solid way to a good solution that benefits many. Works Cited Cahn, Steven M.. Political philosophy: the essential texts. 2nd ed. New York: Oxford University Press, 2011. Print.

Greed and Power in Macbeth Essay

Macbeth’s ambition is the sole cause of the whole tragedy. Do you agree? From reading the novel Macbeth it is evident that Macbeth’s ambition is one of the sole causes of the whole tragedy but not the only sole cause. Though he has thought about murdering Duncan, his only motive for murdering Duncan is â€Å"vaulting ambition† which shows that without the persuasions of his wife the whole tragedy would have never happened. Lady Macbeth often seems to control Macbeth by manipulating him or by direct order. Her plans work with remarkable effectiveness, overriding all his objections and questioning his manhood when he hesitates to murder, until he feels he has to commit murder to prove himself. It is her deep-seated ambition, rather than her husband’s that ultimately propels the plot of the play by goading Macbeth to murder Duncan. The Witches prophecy is also a sole cause in the tragedy because it fuels Macbeth’s ambition and gives him an overwhelming desire for power. We first hear of Macbeth as a brave and capable warrior (from the Bloody Captain). However after meeting with the witches we can see that he has consuming ambition and a tendency to self-doubt. This is shown after he is prophesised to be King by the Three Witches. The prediction that he is going to be King brings him great joy but also inner turmoil as he imagines himself killing Duncan. Macbeth’s ambition is powerful and he does not need any help coming up with the idea of murdering Duncan, but it seems unlikely that he would have committed the murder without his wife’s powerful taunts and persuasions. Before he kills Duncan, Macbeth is plagued by worry and almost aborts the crime. It takes Lady Macbeth’s steely sense of purpose to push him into the deed. However desperate he is for that crown he would not have murdered Duncan. This suggests that unlike Lady Macbeth, he has a conscience. And this comes to trouble him along with uncontrollable guilt after murdering Duncan. Lady Macbeth is stronger, more ruthless and more ambitious than her husband. After reading the letter sent to her by Macbeth she is already plotting Duncan’s murder. She is convinced that he is too moral to commit the murder, saying that he is â€Å"too full o’ th’ milk of human kindness†. .At one point she wishes that she were not a woman so that she could do it herself. Even her husband implies that she is a masculine soul inhabiting a female body. Although she appears to hold herself together after the murder and steadies her husband’s nerves immediately after the rime has been perpetrated, saying â€Å"what’s done, is done. † and merely trying to treat Macbeth’s guilty hallucinations with the blandest possible palliative. Afterwards however she begins a slow slide into madness. As she sleepwalks she mutters, as if to Macbeth, â€Å"What’s done cannot be undone†. Just as ambition affects her more strongly than Macbeth before the crime, so does guilt plague her more strongly afterward. Sh e has been reduced to sleepwalking through the castle, desperately trying to wash away an invisible bloodstain. Once the guilt truly gets to her she commits suicide showing her inability to deal with their past crimes The Three Witches lurk like dark thoughts and unconscious temptations to evil. Their mischief is a combination of two things- their supernatural powers and their ability to understand the weakness of their targets—they play upon Macbeth’s ambition like puppeteers. Despite the absurdity of their â€Å"eye of newt and toe of frog† recipes, they are clearly the most dangerous characters in the play, being immensely powerful and extremely wicked. The prediction (if it is a prediction) they tell Macbeth compels him to ponder on killing his King. Macbeth kills many thinking that he is invincible because the witches said that Macbeth can’t be killed unless that man is born of a woman. When Birnam Wood moves to Dunsinane, Macbeth knows that he is going to be killed. The Witches prophecy, along with Lady Macbeth’s ruthlessness and ambition are the causes for the tragedy. Macbeth shows us that too much ambition and thirst for power will lead to your ultimate destruction.

Las Siete Partidas: Laws on Jews, 1265 Essay

Las Siete Partidas was a work commissioned by King Alfonso X in 1265. It introduced law codes which only took effect in Castile a century later. These law codes, which were based on earlier feudal, civil, and canon laws, were hostile to Jews. The conditions placed on Muslim Moors, however, were even more severe than those placed on the Jews (Muslims, for instance, were prohibited from having mosques. ) The focus of this essay will be on excerpts taken from Las Siete Partidas which deal primarily with the Jewish people. The â€Å"Laws on Jews† were an attempt to manage the costs and benefits of living with a Jewish minority. Laws which served to control the spread of the Jewish minority forbid miscegenation: â€Å"Jews who live with Christian women†¦shall be put to death. † Jews were also forbidden from proselytizing: â€Å"Moreover, a Jew should be very careful to avoid preaching to, or converting any Christian†¦. † Socializing with Jews was prohibited: â€Å"†¦we forbid any Christian†¦to invite a Jew or Jewish†¦to eat or drink together†¦. † Jews were prohibited from owning slaves or oppressing Christians. Some laws were based on false allegations which claimed that Jews were engaging in human sacrifice (blood libel). Blaming Jews for Christ’s crucifixion (deicide) led to further anti-Semitism. Some of the laws were designed to protect Jews. Jews were protected on Saturday (Sabbath) as well as in their place of worship (synagogue. ) Jews were prohibited from leaving their homes on Good Friday (days on which Christians were hostile towards Jews. ) Some laws served not only to protect Jews, but were degrading as well. For instance, Jews had to wear a Jewish badge to distinguish them in public: â€Å"†¦in order to avoid the offenses and evils†¦all Jews†¦shall bear some distinguishing mark†¦. † A law which requires Jews to identify themselves with a badge implies that Jews and Christians were not so different racially, but separate peoples in terms of their history, culture, and language. The Christian community in Castile, in order to maintain power over their population, introduced laws which would ensure that the Jewish minority would not grow. These laws were at times degrading and hostile towards Jews. However, there were attempts to protect and appease Christian hostility towards Jews. It would prove to be a challenge to maintain a balance between denigrating the Jewish community – in an attempt to check its growth – and making use of its influence and power (King Alfonso made use of Jewish doctors and bankers. ) It would not be unfair to ask whether the conflicting relationship between Christians and Jews was due to the fact that the Jews were in fact a nation within a Christian nation. Moreover, if the Christian community in Castile recognized the Jewish people to be a nation, then they may have felt threatened by the possibility of the reestablishment of a Jewish state.

12 Tips for Clipping Unnecessary Words

12 Tips for Clipping Unnecessary Words 12 Tips for Clipping Unnecessary Words 12 Tips for Clipping Unnecessary Words By Mark Nichol In workshops and in writing guides, the admonition â€Å"Use fewer words† is one of the cardinal rules. Although I resist the excision of allegedly superfluous adverbs and adjectives, I heartily acknowledge that many other parts of speech are often unnecessary. Here are other ways to reduce word count: 1. â€Å"The standards define the process to the mobile phone using two different methods for invocation.† Whenever you see the word different, consider whether it’s necessary. By default, it’s almost always not: For example, if two methods are described, they’re almost certainly by definition different: â€Å"The standards define the process to the mobile phone using two methods for invocation.† 2. â€Å"Currently, many of the digitized publications have not been properly paginated.† By the same token, currently is almost always superfluous; the context generally makes clear that the statement refers to the present. Again, when the default setting is obviously relevant, omit the word: â€Å"Many of the digitized publications have not been properly paginated.† 3. â€Å"Ethics, on the other hand, is future oriented, that is to say a present choice is based on a future desire, intent, or consequence.† For one thing, the phrase beginning â€Å"that is to say† is an independent clause; it should be separated from the preceding phrase by a semicolon: Furthermore, that four-word phrase is extraneous: â€Å"Ethics, on the other hand, is future oriented; a present choice is based on a future desire, intent, or consequence.† (Alternatively, a colon is usually correct.) 4. â€Å"That’s how the newspaper described a new credit card two entrepreneurs, Jon Doe and Jane Roe, will soon make available.† It’s obvious, not to mention trivial, how many entrepreneurs are involved. After the number is deleted, the appositive consists solely of the word entrepreneurs, so no punctuation preceding or following the names is required: â€Å"That’s how the newspaper described a new credit card entrepreneurs John Doe and Jane Roe will soon make available.† 5. â€Å"Low-income residents with leaking pipes can call out a plumber to fix leaks for free.† You are free to employ the idiomatic phrase â€Å"for free† in conversation and informal writing, but in your professional prose, omit the unnecessary for: â€Å"Low-income residents with leaking pipes can call out a plumber to fix leaks free.† 6. â€Å"This is the reason why the imposition of restrictions on fertility treatments requires extra caution.† â€Å"The reason† and why are interchangeable terms, so they are redundant to each other: â€Å"This is why the imposition of restrictions on fertility treatments requires extra caution.† 7. â€Å"Even if the state has the power to narrow down the population that is entitled to such treatment, it must exercise restraint.† The phrase â€Å"that is†- and its variant â€Å"that are† as well as â€Å"who is† and â€Å"who are†- is often superfluous: â€Å"Even if the state has the power to narrow down the population entitled to such treatment, it must exercise restraint.† 8. â€Å"This step gives both the patient and the physician the freedom to decide whether or not to enter into an agreement for medical treatment.† Whether implies a choice, so â€Å"or not† is extraneous: â€Å"This step gives both the patient and the physician the freedom to decide whether to enter into an agreement for medical treatment.† 9. â€Å"By signing the consent form, they manifested their intention to have a child and agreed to each and every stage of the treatment.† â€Å"Each and every,† and pals like â€Å"first and foremost,† are infections of bloviation from speechifying and have no place in written discourse (and won’t be missed if omitted from oration): â€Å"By signing the consent form, they manifested their intention to have a child and agreed to each stage of the treatment.† 10. â€Å"It is for this reason that medical treatment should not be administered to a patient without consent.† It is a weak way to start a sentence, and often a sign that the sentence can be tightened up somewhat: â€Å"For this reason, medical treatment should not be administered to a patient without consent.† 11. â€Å"The reason is that in some countries, genetic parenthood is the fundamental prerequisite for the application of family law.† The words that follow â€Å"The reason is that† comprise the explanation, so the phrase superfluous: â€Å"In some countries, genetic parenthood is the fundamental prerequisite for the application of family law.† 12. â€Å"His past history indicates that you should not count on him to adhere to his future plans.† This sentence opens and closes with redundant phrases; history is always in the past, and plans are always in the future: â€Å"His history indicates that you should not count on him to adhere to his plans.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Writing Basics category, check our popular posts, or choose a related post below:100 Whimsical Words7 Patterns of Sentence StructureWhat the heck are "learnings"?

A Simple SaaS Marketing Strategy For Amazing Results (+14 Templates)

A Simple SaaS Marketing Strategy For Amazing Results (+14 Templates) Marketing strategy looks different for everyone. In-house marketing teams  often do it all - from social media marketing to brand positioning. Agencies  handle marketing for clients in diverse verticals. And today, theres a fresh breed of marketer in a field with unique challenges of their own: SaaS marketing. So, if youre in SaaS marketing, youre absolutely in the right place. Because in this post, youre going to get everything you need to start a proven SaaS marketing strategy. Ill share with you a 3-stage SaaS marketing strategy: Web traffic: how to get it and why its your lifeblood. Email marketing: how email can be an engine for massive growth. Leads: how to nurture your audience into leads for your sales team. To do this, you get a massive bundle of 14 templates to get you started with this SaaS marketing framework: A 3-resource SEO Copywriting Template Bundle for generating maximum web traffic. A 9-resource Email Marketing Template Bundle for growing a profitable list. A Call-To-Action guide for converting more trial signups and leads. A Marketing Research Process guide to get (and keep) new customers. Download your SaaS marketing bundle now... ^^^ ... and here we go  Ã°Å¸â€œË† A Simple SaaS Marketing Strategy For Amazing Results (+ 14 Templates)What Is SaaS Marketing? So, what is SaaS marketing? SaaS marketing is the process of promoting and selling a software product with license, or recurring revenue, cashflow. SaaS is an acronym that means "Software as a Service." And it refers to a company builds and sells software available to anyone with an internet connection. The first SaaS company actually started back in the '90s by selling floppy discs. After hitting hard times, they pivoted and began selling software online (and eventually sold for billions). Today, SaaS marketing (and companies) are mainstream - and nearly synonymous with what it means to be a startup. For more context, here are some examples of SaaS companies: Salesforce: The most popular customer relationship management (CRM) platform on the planet. Intercom: A customer engagement platform for sales, marketing, and support. Autopilot: An intuitive marketing automation platform. Slack: The communication hub for teams and communication. : The world's best-selling marketing calendar  and marketing management platform. (That's right, we're a SaaS company too!)What is SaaS marketing all about? Get the complete guide (and 14 free templates) here:Where Your SaaS Marketing Strategy Starts While many of the same marketing principles apply, there are unique goals and key performance indicators (KPIs) you should be after as a SaaS marketer. Because your goals determine your actions, they are the North Star for your entire strategy. To start, there  are three big metrics every SaaS marketer should work to influence: Web traffic Email subscribers Qualified leads You might be thinking, "But what about customers?! What about trial signups?! What about a fully-stocked snack bar to power my brains?!" Great questions. The great news is, customers, trials, and awesome perks (for being successful) will come when you master these three metrics. In fact, 's rapid growth  as a SaaS startup is a testament to that. We followed exactly this path. In fact, our CEO outlined our entire growth strategy in his book,  10x Marketing Formula. Recommended Reading: The Best Formula For 10X Marketing Growth Is Here Why These SaaS Marketing Metrics Work So, why do these three metrics work? Because, when pursued together, they become a complete SaaS marketing funnel that will generate results long-term. Marketing funnels (also known as purchase or sales funnels) illustrate the phases of the buying cycle from unawareness of a product all the way through to making an actual purchase. Here is how each KPI fits into this basic marketing funnel: Discovery: web traffic fuels the continual discovery of your brand. Consideration: email marketing helps nurture your traffic into qualified leads. Purchase: leads are converted into trial sign ups and customers via sales or self-serve processes. Recommended Reading: How to Select Marketing Metrics and KPIs to Monitor Focus Your One Metric That Matters Step one in your SaaS marketing journey is to use a principle called One Metric That Matters (1MTM). It's a simple way to prioritize and execute against your most important metric. The 1MTM system helps marketers focus on one big metric at a time. So, your SaaS marketing strategy is tackled sequentially. The majority of your effort will be poured into growing (1) your traffic, (2) your email list, and then (3) your quality leads. The 1MTM system works for two reasons: focus and discipline. Focus On Your 1MTM First, your team will focus completely on increasing your 1MTM. This frees you from getting swarmed by the constant barrage of popcorn metrics. Instead of chasing ten things at once, you'll work on the highest priority at a time. This will keep your eyes locked on a singular point, the one part of the business we have decided to value more highly than any other. Discipline To Grow Your 1MTM Second, this kind of focus creates discipline. The power here is that  focusing everything on your 1MTM makes your team totally accountable to increasing it. Think about it like this.... Imagine you're a marketing manager overwhelmed by trying to grow your company’s social following, website traffic, email list, and leads. You'd be swimming metrics, dashboards, spreadsheets, and competing priorities.   ^^^ And this might sound familiar, already... However, where the 1MTM shines is if you were to look at all of those data, you'd learn you can grow  all of those  metrics as long as you drive tons of quality web traffic. So, as you increase traffic, the rest of the metrics downstream take care of themselves. So, let's jump into your first 1MTM, getting web traffic. Here's how to get your SaaS business to your first 1MTMSaaS Marketing: Grow Relevant Web Traffic Web traffic is where your SaaS marketing funnel will (nearly) always begin. Our company has grown on the wings of content marketing.  And nearly 100 percent of our customers have started as curious visitor on our site. So, your first goal is to grow your relevant web traffic over time. We launched our website about five years ago. And as you can see, we started where everyone else does: with no traffic, no leads, and no customers. The cool part is how we've grown our traffic from nothing to around 1,500,000 pageviews per month... ...largely for free! Which is great news if you're a bootstrapped startup, like we are. We've grown our web traffic by investing heavily in: Content marketing, Search engine optimization (SEO), And giving away awesome marketing tools. Recommended Reading: How Long Should a Blog Post Be to Get the Most Traffic and Shares? Content Marketing Here's the deal. Content marketing isn't new. It's wide-scale adoption is decades old by now. But the truth is that content marketing is still viable - and will continue to be so into the indefinite future. The Content Marketing Institute defines content marketing this way: Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience - and, ultimately, to drive profitable customer action. Content marketing can be anything from... âÅ" Ã¯ ¸  blogging... 📄 to publishing whitepapers... 🎙 to hosting a podcast... 📠¹ to video marketing. No matter what content you're creating, the key point is to "drive profitable customer action." We SaaS marketers aren't in the business of being clever with our content. We're in the business of turning visitors into customers! The best way to do this is by creating content that fits into your "content core." Your content core connects the dots between the value your business provides and what your audience cares about. This single principle helps you drive relevant web traffic better than anything else I've ever experienced. It drives the bus for every topic you choose to create content around. For example, let's say your SaaS company created an app that helps people with personal budgeting. And because your 1MTM is growing web traffic, you've chosen to invest in blogging as your primary form of content marketing. To choose content core topics, answer two questions: What major value does our software add to our customers? What related problems does our audience care about solving? By choosing topics that fit both criteria, you're set to drive profitable customer action. So, blog topics might look like this for your fictional personal budgeting SaaS startup: âÅ"… How to Stick to a Budget for the First Time âÅ"… 5 Areas You're Spending Too Much and Blowing Through Your Budget ⠝Å' What is the Future of Finance? Where the Economy is Headed Those are pretty basic examples. But the point is that, while many of your audience members may be interested in the economy, the topic doesn't have a direct connection to the value your budgeting software provides. Whereas the first two have a direct connection. Sticking within your content core ensures you'll always create content that drives relevant traffic... ...meaning visitors who may  actually become customers because they have pain your product actually solves. Recommended Reading: How to Create a Marketing Budget Plan Drive Massive Traffic With SEO Now, if the content core tells you  what to talk about... The next two traffic levers tells you  how to get people to see it... SEO is a tried-and-true method of gaining consistent traffic. Search Engine Land defines it like this: SEO stands for â€Å"search engine optimization.† It is the process of getting traffic from the â€Å"free,† â€Å"organic,† â€Å"editorial† or â€Å"natural† search results on search engines. The gist of SEO is to make your content readable (and findable) by both people and robots. And while it's an extremely deep topic, and a discipline all its own, effective SaaS marketing depends on it. There are phenomenal guides available, like this one from Ahrefs, but if you grabbed your bundle, you'll find three awesome resources to get you started. SEO Content Strategy First, you'll find the quick SEO overview guide called the SEO Content Strategy Template. It walks you through a strategy for content optimization... ...all with the goal of turning you into an SEO rockstar 🠤˜ It walks you through quick tips to get started + includes a walkthrough to nail your strategy. It includes: The basics of an SEO content strategy. How to define your brand's SEO content strategy. Research methods for targeting topics and keywords. A roadmap for executing your strategy. A guide to creating optimized content. Recommended Reading: SEO Content Strategy: How to Skyrocket Your Traffic By 594% On-Page SEO Checklist Next, you'll find the On-Page SEO Checklist. According to Moz: On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. This checklist contains 19 key questions to ask about your most important pages: Has keyword research been completed? Do you understand the search intent behind your chosen keyword? Is the primary keyword present in the title tag, H1, body content, and an image file name? Is the title tag less than 70 characters long? Is the meta description 150 characters or less? Are headers structured logically, with just one H1 tag followed by appropriate H2, H3, H4 (etc.) tags? Are variations of the primary keyword included in the body content and H2/H3 header tags? Are images properly optimized (keyword in file name, appropriate alt-tag, small file size, high quality?) Are internal links present to other pages on your site? Are external links present to other reputable websites? Are no-follow tags applied to affiliate links (if present)? Are synonyms of the primary keyword included in the post copy? Do all links use appropriate anchor text (meaning, is the highlighted linked text relevant to the page being to)? Is the content sufficiently unique (re: non-duplicative of other content on your site)? Have appropriate blog Have  categories and tags been selected? Are your analytics and tracking tools correctly configured? Is my site mobile-friendly? Are all images uploaded at the exact size I want them to appear on my site? If this is a blog post, have I added at least one (and no more than two) relevant categories? If you check each box, you will be miles ahead on your SEO strategy. Recommended Reading: How to Maximize Your On-Page SEO With This Awesome Checklist SaaS Marketing: Your Email List Now, it's time the second stage of SaaS marketing: email marketing. Though it's occasionally pronounced dead, email marketing is very much alive. And for SaaS marketing, in particular. At , we've seen a nearly 300 percent return on our investment in email marketing. We believe it's one of the most valuable assets we have. As of writing this, our email list is nearing 500,000 subscribers! But this didn't happen on its own. Why Build An Email List? Online chat with either people or bots is an incredible innovation in SaaS marketing. For instance, according to research by Salesforce, 69 percent of consumers prefer chatbots for quick online communication. However, even in a world of chatbots, email still has its place. It is an "owned" connection to your audience, rather than a "rented" connection. An email list is an owned, direct, and permission-based line of communication. When you send an email, it gets delivered (deliverability issues aside). However, something like a social media audience is a rented connection. Your organic reach is controlled by the network - and everyone knows reach is in rapid decline. Right now, it sits somewhere below 2 percent, on average. This means brands who rely mostly on social media face an uphill battle if they don't pay for increasingly higher media buys. Compare this to the fact that  38 percent of average North Americans check their inboxes 4 – 15 times per day... ...and you have some compelling numbers in favor of a strong email list. So, let's talk about how to grow and connect with your email list. Recommended Reading: 21+ Easy Ways to Build an Email List That Will Skyrocket By 140% in One Year Grow Your Email List With Content Upgrades First, use content upgrades as a method for growth. They are companion resources to content like blog posts, articles, or reports. And if you're reading this, you've probably seen hundreds - if not thousands - of them. In fact, we've used one in this very post 😎 Using them to build your list is easy. Simply gate them behind an email signup form. Then your audience will get the resource by "paying" with an email address. What does a content upgrade look like? Well... Whatever your audience will find valuable! At , we routinely use: 📑 PDF guides, 📠 Worksheet templates, âÅ"… Checklists, 📈 Spreadsheets for tracking and planning, 📊 Custom Google Analytics reports, 🎙 Exclusive audio interviews, 📠¹ Access to educational video content, ðŸâ€"Å' Photoshop CC actions, 📠º Slide decks, 🎠¯ And everything else our audience needs to put our advice into practice. We have a resource library packed around 300 content upgrades.  And in total, they account for more than 250,000 of our email signups. To summarize, valuable content upgrades can be one of the most vital list-building engines you have. And they are an excellent way to add more value to all of that traffic you're working so hard to drive! Simply put, if you're doing content marketing, they're too important to skip. Simply put, if you're doing content marketing, content upgrades are too important to skip.Grow Your Email List By Giving Away Free Tools In line with content upgrades, giving your access to free tools in exchange for an email address adds rocket fuel to growth. You've probably used your fair share. For example: Moz's Keyword Explorer tool gives you access to part of their software for keyword research. Hubspot's Website Grader analyzes your site's performance and gives you actionable tips to improve it. Neil Patel's SEO Audit shows actionable tips for improving your site's visibility online. The genius of tools like this is how they can "product-ize" a facet of your company's software or service.  They add huge value to your audience while also giving them a taste of just how valuable your tool is. We've done exactly that here at . Headline Analyzer Writing great headlines is key to getting clicks on your content. So, as content marketers, we take our headlines seriously. Our process has always been to write 25 headlines for every post. This discipline makes you work through the cruft and get to the gold. However, we soon realized that our software actually had north of 1,000,000 headlines - complete with social share data - from thousands of users. Being the nerds that we are, we did intensive research to find the highest performing headlines. Then we crafted formulas that our team started using. But... This is where it got interesting... We created a free tool called The Headline Analyzer, fueled by the same data. And we gave it away for free. It generates a quality score for users and even provides suggestions to optimize it. This tool gets around 80,000 pageviews each month. And to date, has netted around 75,000 email signups. Notice how the 1MTM of web traffic  and email signups play nicely together? That's exactly the power of giving away a free tool that solves real problems for your audience. Even cooler is this tool has become baked right into our product! So, every time someone uses our headline analyzer, they're experiencing just a sliver of 's value. We've done the same thing with our free tools the Social Message Optimizer... ...and the Email Subject Line Tester. Each tool drives similar results to the Headline Analyzer. Plus, they again highlight the power of our tool. integrates with  every major social media network.  When someone uses our Social Message Optimizer, they're seeing a snapshot of how can amplify their social media effectiveness. The same goes for our Email Subject Line Tester. Because we also integrate with email platforms like Mailchimp, Constant Contact, Active Campaign, Campaign Monitor, Hubspot, and more... Building your email list is paramount for SaaS marketing success. And sets you up for the third 1MTM in this simple strategy: generating qualified leads. SaaS Marketing: Generating Qualified Leads Qualified leads are an important evolution in your SaaS marketing journey. This is also the stage where things can get far more complex. Often you're dealing with CRMs, marketing automation, lead scoring, and multiple layers of sales reps. Regardless of how simple or complex your org chart and tech stack is, though, the simplest place to start is by focusing on conversions. And that means writing phenomenal calls-to-action (CTAs). The 5 Stages Of Awareness To write powerful CTAs, you need to discern exactly where your audience is in relation to making a purchase. One of my favorite marketers is Joanna Wiebe, and she's a treasure trove of knowledge when it comes to exactly this. In a recent interview, she describes the "Five Stages of Awareness" every person moves through on their way to purchase. The five stages are: Unaware Pain aware Solution aware Product aware Most aware Let's walk through them step-by-step. First, each person is unaware. Which means  they may not be able to fully articulate their problem or pain - and especially not your role as a solution. This stage requires top-of-the-funnel content to move them to the next stage of awareness. Second, your audience starts feeling and understanding their pain. Here, they're feeling a specific pain, but they may not understand what solutions exist. For example, imagine they're a marketing manager who's totally overwhelmed. Their team is missing deadlines. They're stuck in constant fire drills. And are battling constant stress around being a good leader. At this point, they won’t know how to solve this pain. They're simply aware that it exists and looking for a fix. Third, they've learned there’s a cure for the pain. They're pain aware when they know there's a way out... But they haven't yet matched the pain to a specific solution. Fourth, they've learned knows you can solve their pain. Now they are product aware, which means they know that your product is one of the solutions to their pain.   They're actively searching... They're combing through reviews on G2 Crowd... They're checking out Product Hunt... And (hopefully) they're finding all of your wonderful content core topics because of your SEO mastery! In short, this is where you're going head-to-head with your competition. Fifth, they know you're the best solution to their pain. They've arrived at the wonderful stage called most aware! They believe you're the best solution for their pain, and they're ready to try or buy. They're ready for a trial, a sales call, or even a purchase. And this is where you have your qualified leads 😎   Write Compelling CTAs For Trial Signups In SaaS marketing, free trials are the norm - and a perfect next step. But what's vital is that you set the table for success. The five stages of awareness help you bridge education gaps. And also deeply connect your audience's pain with your solution. While hundreds of different copywriting techniques exist, the simple truth is this... As a SaaS marketer, you're in sales as much as you're in marketing. So, don't get lost in the forest of marketing techniques or the psychology of persuasion. Make sure you actually sell with your content  and strong calls to action. No Selling, No Qualified Leads If you don't sell, you won't generate qualified leads. Be clear. Be concise. Be bold. Don't assume your audience will take profitable action without being invited to do so. In my experience, one of the biggest hurdles marketers have is a fear of being "too salesy." But I think there's a better way of thinking about it. If you have paying customers, it means you're helpful. It means your product adds value to them. So really, as marketers, the most helpful thing we can do for our audience is to make them customers.

A Stake in Advocating for Proper Working Condition for Women Research Paper

A Stake in Advocating for Proper Working Condition for Women - Research Paper Example It is unethical for factories to mistreat workers at the expense of amassing huge profit returns. The government should put in place watertight solutions to solve this problem. To start with, it should set independent monitoring agencies to ensure the working conditions are in accordance with laws that protect workers. This agency should make sure factories provide clean working and accommodation environment. Sleeping places for workers such as dormitories are not only unhealthy but also outdated. This monitoring agency should advocate for a dismantling of squatter huts near the factory premises, which Barbara portrays in her article. This is because factory employees are not squatters. They are people who deserve respect because of their enormous contribution to the growth of these huge factories. The workers should not crowd and squeeze in these small huts and dormitories. This is because it is easier for the workers to perish in case of an outbreak of deadly diseases or infernos. In case fire breaks in these small huts and dormitories, it can cause many deaths. This is because there the exits have huge heaps of sweaters and other garments. Therefore, the monitoring agency should advise the government to compel factory owners to provide decent housing and living for their workers. Barbara reports that workers in Korean textile industries live in poor lit rooms. On top of this, generated noises characterize the working environment. This is to cut down communication among the factory workers (Ehrenreich 1). This action is not only barbaric but also inhuman. It fosters lack of respect on the part of factory owners to their employees.

Na Research Paper Example | Topics and Well Written Essays - 500 words - 1

Na - Research Paper Example It appears that they are standing under a shade and their faces seem to be exposed to light rather than their backs because their shadows appear behind them. A clear-cut shape is the key to good composition in photocomposition. A frame affects the inside border but leaves the outside shape of your photo intact. From observation, it takes a while notice the color of the coat the man third from the left is putting on. The photographer seems to have not been steady while taking the photo resulting to a dull image. Ones eye is motion led by a figure in the content of the image that is going or pointing in a certain direction for example a glance in a certain direction. The photograph appears to be colored. Exposure lightens or darkens your whole photo. Using Exposure will create the effect of over- or underexposing your photo, and therefore is best for strong lightening or darkening. Overexposing your photo will brighten it until the lightest area of your photo is all white; underexposing it will darken it until the darkest area is all black. Be aware that using exposure will cause you to lose detail in the brightest or darkest areas. Mid-tone brightness lightens or darkens the middle tones of your photo while having relatively effect on the brightest and darkest tones. To avoid this, try using Mid-tone Brightness instead. Adjusting the mid-tone brightness effectively changes the slope of the transition between dark and light areas, without modifying these extremes. If the exposure of your photo is right, this is the best effect for lightening or darkening the image, since it will not lose any image fidelity when used moderately (Dickens, 9-12). Color Photos is the best since it gives us clear sense of feelings and also enable us to realise all the characteristics that is behind as far as the above picture is taken into account. Reviewing well this photo, I realise that it clearly represents my Family dynamics well